Google Ads
Want to ensure rankings within google and flood googles search results?
Google Ads allows you to 'pay per click' (PPC) to guarantee you are ranking for your search terms.
Google AdWords (now Google Ads) is an effective advertising platform which enables businesses to display ads across Google search results pages and the Google Display Network websites, reaching their targeted audiences at just the right moment, leading them on to conversion success and driving traffic and leads.
Establishing a Google Ads campaign involves multiple steps and is a very complex process to ensure you are not paying too much for your campaign as well as ensuring that you are targeting the exact audience and location that you are after. After creating and outlining campaign goals, choosing an ad format and keywords that will appear in search result pages follows next.
One key to creating a successful Google Ads campaign lies in crafting engaging and pertinent ad copy. Ad copy should engage visitors while also emphasising any special selling points of a product or service being provided; additionally it should contain a clear call-to-action that encourages click through to your website, therefore generating more sales.
Keep an exact track on how your Google Ads campaign is going
Google Ads also offers various ad extensions that can help enhance the performance of ads, such as sitelinks, callouts and call extensions that add extra information or features that make an ad more desirable to viewers and increase its chance of a click through to your website.
Targeting is another key element of any successful Google Ads campaign, and using this tool can utilise Google Ads’ targeting functionality to tailor ads directly towards specific geographic regions, device types and demographics for optimal ad performance and ROI. Targeted advertisements ensure ads reach the appropriate viewers while simultaneously increasing effectiveness and ROI of campaigns.
Measuring the performance of Google Ads campaigns is equally essential to their effectiveness. Google Ads offers businesses various metrics to measure this aspect, such as clicks, impressions, CTR rate and conversion rate – that enable businesses to evaluate its efficacy as well as implement changes for improvement of campaign’s efficiency.
Google Ads’ flexibility and scalability is among its primary strengths, enabling businesses to adjust ad spending and targeting according to campaign performance and business objectives, or test different ad formats, targeting options, or copy copy combinations until finding their optimal campaign combination.
Want digital solutions to generate more leads and make more sales?
Team Web have partnered with one of Australia’s top Google Ads specialists in ReachLocal. They create digital advertising campaigns for your business, generate brand awareness and leads to convert into customers through our award-winning technology. While some of our competitors prioritise results in the form of driving a high volume of clicks and impressions, ReachLocal understands what you really want: higher quality leads that convert into customers to grow your business.
By partnering with ReachLocal we see smart, actionable digital marketing strategies for our clients, to drive the strongest results and ROI for your business. Their experience in local markets, and seamless integration to publishers take the complexities out of digital marketing.
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case study
Google Ads Campaign Results
VET Training
Client offers highly specific/Niche VET training courses online
Scenario
Client had been with another Digital marketing provider for many years and was fairly happy with their results however the business situation had changed and the client was looking for a more complete marketing offering across multiple platforms as the company was growing.
Below are the comparison results from previous supplier compared to the current situation.
It is worth noting that the Client is spending 40% less on this campaign than with the previous supplier.
March 2022
March 2023
As per the above results chart the new campaign only took 4 cycles to catch up with the previous campaign (even though the budget is significantly lower).
The new campaign now outperforms the previous in every metric with the incoming leads more than doubling per month compared to previous campaign as seen below on the client lead tracking platform.
Leads in april 2022
Leads in april 2023
NEED SOME ANSWERS?
Google AdWord FAQ's
The beauty of investing in a Google Ads campaign is that once the campaign has been created and you start paying for it, your site will appear immediately! No waiting months for your site to start ranking organically.
A Google Ads campaign can be tailored to your requirements and budget. You can also stipulate which areas you want the ads to appear for as well as times of the day or days of the week!
Google Ads’ targeting functionality to tailor ads directly towards specific geographic regions, device types and demographics for optimal ad performance and ROI. Targeted advertisements ensure ads reach the appropriate viewers while simultaneously increasing effectiveness and ROI of campaigns.
This definitely is the same as ‘how long is a piece of string?’ The cost of your Google Ads campaign will depend on multiple factors and how aggressive you want your campaign to be. This is where you would benefit from having a good chat with our digital marketing specialist who will best explain what you can get achieved and what will give you the best bang for your buck!
You can indeed put a pause on your campaign at any time. Should you decide that you have enough work for instance and want to pause things for a while, then that is certainly possible.
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